PROJECT EVALUATION & MARKET PLACEMENT LAB

Ten projects were selected for the first Sino-European content lab. It was hosted and supported by D' Hive Media Hub in the district of Song Jiang and by the Festivel del film Locarno in collaboration with the TorinoFilmLab. The lab invited five projects from Europe and five from China that are  suitable for co-production or co-financing. Writing and packaging tutors such as Huan Shu, the writer of the box-office smash Lost in Thailand, and Alex Jia, head of development at Shanghai New Culture Pictures, supported the attendees (in teams consisting of an author and a producer) on story structure, believability of the setting in relation to the other co-producing side and the feasibility of the co-production. At the end of the programme, the ten projects were presented to potential co-producers, sales agents, distributors and financiers during the Industry Days.